The British cosmetics company Body Shop was founded in Brighton, Sussex, in 1976 by Dame Anita Roddick, now deceased. Her good work carries on thanks to their collaboration with conservation schemes in Vietnam, Malaysia and Indonesia, designed to lend a helping hand to endangered species like orang-utans, tigers and monkeys.
The company has already worked closely with the World Land Trust on several bio-bridges. Now they’ve announced a new initiative to create ten new bridges to link areas of rainforest so animals can travel between pristine areas of forest safely.
These special corridors are designed to link wildlife hotspots together by the year 2020, connecting otherwise isolated and endangered flora and fauna so they can breed and thrive. The Body Shop is already committed to protect 75 million square metres of habitat within the same timescale, impressive stuff.
A vital element of the Body Shop’s World Bio-Bridges Mission involves engaging local people in protecting their rainforest habitats, at the same time supporting them in developing more sustainable ways of living. The organisation will also be scouring the rainforests for new natural ingredients to be used in their products, which represent sustainable sources of income for local people to replace logging and poaching. The Body Shop plans to raise funds and awareness by selling a range of different special edition products.
As Christopher Davis, the retailer’s international director of corporate responsibility and campaigns said, “Through protecting and regenerating land, working with local communities and seeking partnerships with civil and state organisation around the world, the World Bio-Bridges Mission can make a substantial difference to some of the planet’s richest and most diverse areas.”
It’s great to see Dame Roddick’s dedication to conservation continuing, and really good news to hear about these initiatives, which bring the consumer world and conservations world together in the interest of the common good of humanity and our fellow creatures. It’s a shame more large, influential companies don’t do the same.