How green is your tampon?
The time it takes for a tampon or pad to degrade in a landfill is centuries longer than the lifespan of the woman who used it. In the UK, every woman uses an average of over 11,000 disposable menstrual products in her reproductive lifetime. Tampons, pads and panty liners generate more than 200,000 tonnes of waste per year*. What’s more, the process of manufacturing these products is usually hugely wasteful. To coincide with this year’s Earth Day on 22 April, organic and natural period-care brand Freda is encouraging femcare brands to consider the environmental impact of their products.
“Across fashion, beauty, food, and even cleaning products, consumers are becoming more and more mindful of sustainability,” says Freda’s founder, Affi Parvizi-Wayne. “But when it comes to femcare, many of are still buying the same products on auto-pilot, without considering their eco credentials.”
Freda believes that the big brands dominating the industry have benefitted from the societal silence and stigma around periods, which has meant they have not been subject to the same scrutiny from consumers as other sectors. Ultimately, this has enabled them to cut corners in terms of their products’ manufacture and ingredients.
Freda, meanwhile, sources the most sustainable products it can find that don’t compromise on hygiene, performance, and comfort: its pads are 100% organic, its pads eco-friendly, wrappers recyclable/biodegradable, and applicators BPA-free. Their suppliers run their business sustainably, source renewable energy and responsibly manage their waste and resources. “We promise to be unreasonably demanding,” says Affi. “We recognise that perfection won’t come easily, but we won’t stop till we get there.”
She stresses that Freda’s natural products provide the same level of efficacy as their big-brand counterparts: “Our products contain no chemicals, without compromise on protection. We always put our customers needs first, while constantly pushing for more sustainable packaging, ingredients, and production.”
Affi admires the work that’s being done to raise awareness of alternative period products. “Menstrual cups and reusable pads are amazing advancements, but they’re not for everyone. We aim to be another sustainable option and to empower women to make their own choice, while being kind to their bodies and to the environment. Our customers choose Freda because we share their values. They know that the choices they make can make a real difference. ”
Freda launched in January 2018 and is aimed at modern, health- and socially-conscious women. Made in eco-certified factories in Scandinavia and Central Europe with over 70 years of expertise, Freda tampons are made from 100% naturally-absorbent, breathable, hypoallergenic organic cotton for enhanced protection and comfort – and are free from the chemicals and synthetic fibres found elsewhere, making them kinder to you and the environment.
Its online subscription service allows you to select your own combination of products and absorbencies based on your period, and its period tracker syncs the delivery of your products to your cycle. Freda is on a mission to break down period taboos, which have contributed in part to the opaque nature of the industry, by discussing the topic openly. The company has been created for women by women – and they give back to women as a portion of every Freda purchase is donated to initiatives worldwide tackling period poverty.
Named after Freyja who, in Norse mythology, is a goddess associated with love, sex, beauty and fertility, Freda believes that transparency and openness is key to creating a generational change in attitudes towards periods, and helps to bust myths, break taboos and normalise conversations.
A Freda subscription costs around £3.50 for 8 including postage and packaging. A Freda box contains 16 and can be purchased at www.myfreda.com
- 2 billion women and girls menstruate monthly and 800 million women have their period daily
- In the UK woman, on average, uses 12,000 tampons in her lifetime and spends over £18,000 on them
- According to the UN’s International Children’s Fund over 130 million girls worldwide miss school during menstruation as they cannot afford the necessary period products
- 63 million girls miss school one week a month due to lack of access to pads
- Period poverty is also affecting girls in the UK. Some are missing school as they cannot afford period care products http://www.bbc.co.uk/news/uk-39266056
- 1 in 10 schoolgirls in Africa do not go to school during menstruation
- In India, only 12% of women and girls use period products
- Big brand manufacturers are not required to give a full disclosure of what is in their tampons which have been found to contain chemicals linked to health conditions
About Freda www.myfreda.com
Freda is an eco-friendly period care range that is transparent, ethical and sustainable – and is rebooting femcare for the 21st Century. Aimed at modern, health- and socially-conscious women, its tampons are made of 100% certified organic cotton that are biodegradable, hypoallergenic and free from chemicals and synthetic fibres commonly found in some big brand tampons, whilst their pads contain 100% eco-friendly, biodegradable materials. Freda is on a mission to break down taboos and stigma by normalising conversation around periods. The company has been created for women by women – and they give back to women as a portion of every Freda purchase is donated to initiatives worldwide tackling period poverty. Freda’s online subscription service understands that every cycle is different and allows you to select your own combination of products and absorbencies based on your period. Using artificial intelligence to predict your start date its online period tracker allows you to sync the delivery of your products to ensure they arrive a few days before your cycle. The tracker combines an advanced algorithm and insight from specialist consultant gynaecologists. As you input your personal data, the algorithm gets to know your period cycles over time which makes even irregular periods more predictable and the Freda delivery timelier. Named after Freyja who, in Norse mythology, is a goddess associated with love, sex, beauty and fertility, Freda believes that having honest conversations is key to creating a generational change towards bringing periods to the forefront of awareness which will help to bust myths, break taboos and normalise the conversation.