Garbage Cities by Berkeley Build
While admittedly recycling rates are improving, and initiatives are being put in place to encourage adopters to be considerate with their rubbish, the world’s overall waste distribution remains a large problem. Each day we face new challenges with recycling such as the recent decision by China, the largest importer of recyclable materials, to ban foreign waste. Berkeley Build, a luxury construction company, decided to embark on a creative project to encourage more people to recycle and warn people of the consequences of their actions. They created three powerful images of famous cityscapes recreated out of recyclable waste. Scenes depict landmarks such as the Statue of Liberty holding a Starbucks cup and a needle, and the Eiffel Tower constructed out of a combination of drink cans, bottles and plastic forks. The images are designed to portray a dystopian outlook and create a shock factor. It has become the norm to see rubbish on the street, food wrappers, cigarette buds, chewing gum but these images take things a little further and show what could happen if we continue to normalise this behaviour and don’t act upon it. The creative works are extreme, but they certainly make a statement.
The landmarks in the images are constructed from waste, not only to make a cultural statement but to also highlight what materials can be recycled. There is much confusion around what you can put in what bins, and the complications and lack of understanding are partially responsible for people shying away from recycling. The images play on people’s favourite brands and act as a visual to educate people on the what type of waste is recyclable. The several page manuals you get are not appealing enough and can over-complicate things, but Berkeley Build thought a shocking visual was more likely to get noticed and draw attention.
Source: Berkeley Build