Back to basics – Why save the planet’s rainforests?

Sometimes it's worth taking a step back, taking a deep breath and re-examining your motivations. It's a great way to refresh your levels of dedication, breathe new life into your commitment and feel – all over again – the urgency that drives you.

That's why we thought it'd be useful to re-visit the core messages behind our determination to conserve, save and even grow the world's rainforests for future generations of humans… and the multitude of fabulous, fascinating creatures who live there.

Here are 13 compelling reasons why our rainforests are essential to life on earth, human health and everyone's happiness, whether they happen to have fur, scales, shells or feathers.

13 lucky reasons to save our rainforests

  1. Count to ten. In the time it took you to do it, 25 acres of rainforest have been destroyed. That's 20 football fields' worth. Losing any kind of habitat this fast is both a tragedy and a disgrace
  2. The planet's rainforests are home to literally millions of plants and animal species, many of which are not found anywhere else on earth
  3. Rainforest covers 7% of the landmass but is home to more than half of all known animals and plants
  4. An impressive number of essential medicines come from plants, including drugs to treat childhood leukaemia and malaria
  5. A quarter of all prescription drugs comes from flowering plants, a third of which originate in rainforests
  6. Experts believe we have only scratched the surface of the medical wonders that exist, undiscovered in the world's rainforests
  7. Millions of people around the world rely on rainforests for food and shelter
  8. Rainforests soak up rain and release it slowly. Without them floods and droughts become more common and the effects of global warming, which is already gaining ground, become even worse
  9. Many beautiful migratory birds live in rainforests during harsh Northern winters
  10. Burning forests compounds the greenhouse effect. Carbon dioxide traps heat in the lower atmosphere, where it drives more global warming
  11. When the rainforest is cut down and the soil erodes, all you're left with is desert
  12. Rainforests store half of the world’s carbon, absorbing 10% of man’s annual CO2 emissions
  13. Once our rainforests have gone, they're gone. You can't just re-plant them and hope they'll be back to normal in a few short years

The earth's rainforests are beautiful, essential, packed full of treasures. Without them the future looks grim. It's our job to do everything we can to protect them, and that's exactly what we do. Why not join us?

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